Google Ads · Facebook · Instagram
Advertising measured in calls — not clicks.
We launch and run your campaigns on Google, Facebook and Instagram — and measure them in the only thing that matters: calls, enquiries and orders. The budget is yours and stays with you. Every month you get a report in plain English.
Check-ups, fillings, whitening. Book online or call — we pick up straight away.
CallBook nowPricesCall from the adKeyword: “dentist clapham” · counted as a conversion
New enquiry from the formLanding page “Check-up” · counted as a conversion
Why most ads just burn money
A click is not a customer.
An ad can look great on the dashboard — plenty of impressions, plenty of clicks — while the phone stays silent. We work backwards: from the call to the search term that brought it. Anything that doesn’t bring customers gets switched off.
You pay for the wrong searches
Negative keywords from day one: we block the searches that never buy — “free”, “jobs”, “DIY”. Your budget goes to people ready to choose.
The ad lands on your homepage
They searched for one thing and landed on everything. Our campaigns lead to a page for exactly that offer — with one-tap calling and a short form.
Nobody knows what works
Calls and forms are tracked as conversions. You know where every customer came from — and Google learns to bring you more of them.
Google Ads
Right where they search for you.
The person typing “dentist near me” at 9:40pm isn’t browsing — they’re choosing. Google Ads puts you in front of them at exactly that moment. Our job is to make them choose you.
- Keywords with buying intent — not just popular ones, but the ones with a customer behind them.
- Negative keywords that stop empty clicks before you pay for them.
- Ads with a clear offer — why you, what it costs, how to reach you.
- Area and hours — shown where you work, when you can pick up the phone.
- Weekly tuning of keywords, ads and bids — the campaign is never set and forgotten.
Google Ads management
For the business that wants the phone ringing with the right people.
€300/ month
+ your ad budget — paid directly to Google
- Keywords, ads and negative keywords
- Weekly campaign tuning
- Measured in calls and enquiries, not clicks
- A monthly report in plain English
- You see every cent of the budget
The landing page
The ad is half the job. The page is the other half.
The most expensive mistake: paying for the click, then sending people to a page that doesn’t sell. So we build the pages our ads point to ourselves — fast, one offer, one action. The same craft we use for websites that turn a visit into a customer.
- Loads instantly — on a phone, too, where most ad traffic comes from.
- One offer, one action — no menus to wander off into.
- One-tap calling — and a button you see without scrolling.
- A short form — name and phone; the rest is optional.
- Picks up the words from the ad — people see exactly what they clicked for.
- Every enquiry counts — as a conversion in Google and in your report.
Tracking and consent
We measure everything. Legally.
Without accurate data, advertising is gambling. Without the visitor’s consent, it’s a breach. We set up both — before the first paid impression.
Conversions that mean something
A call from the ad, a tap on your number, a form sent, an order placed. Not “time on page”.
A banner with a real choice
Google Consent Mode v2: ad and analytics cookies wait for the visitor’s consent — exactly as on this site.
The customer’s path
Google Analytics 4 linked to your ads: where people come from, what they look at and where they drop off.
Clean data
One enquiry is one conversion — no double counting. Google learns from the truth, not the noise.
The monthly report
One email. The real numbers.
No thirty pages of charts. Every month we write to you in plain English: what came from the ads, what it cost and what we’re changing. The real numbers — even when they’re small. So you know what your spend brings in, instead of guessing.
- What came in. Calls, enquiries and orders from the ads — by campaign.
- What it cost. Budget spent and the cost of a single enquiry.
- What’s working. The keywords and ads that bring customers — and the ones we switched off.
- What’s next. What we’re changing next month, and why.
A question about the report? The person running your campaign answers it.
Price
What it costs — and who you pay.
You pay us for the management. The budget goes directly to Google or Meta. The two never mix, so you see every cent.
| What | Paid to | How much | How |
|---|---|---|---|
| Google Ads management | Silkern | €300 / month | Keywords, ads, negative keywords, weekly tuning, monthly report |
| Google ad budget | Google — directly | You decide | Never passes through us — you see every cent |
| Facebook and Instagram ads | Silkern | On quote | After the free 30-minute call |
| Meta ad budget | Meta — directly | You decide | You pay it yourself, in Facebook and Instagram |
| A landing page, if needed | Silkern | In the quote | Price in writing, before we start |
Every price in one place — fixed-fee websites from €3,500, Google Ads management at €300/month, care from €190/month.
See pricingOne partner
The whole customer journey — in one pair of hands.
The ad brings them in, the site convinces them, AI answers at 10pm, care keeps it all running. When it all sits with one partner, nothing gets lost in the seams.
The site that convinces
From a one-page Short to a cinematic Feature — fast, hand-coded, ready for advertising.
priced per projectAI that answers
Your ad brings an enquiry on Sunday night — the AI assistant answers and captures the contact.
€190 / monthCare that protects
Managed hosting, backups, monitoring, updates and up to 2 hours of changes every month.
How we start
From the first call to the first ring.
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01
A free call
30 minutes: your business, your area, what should make the phone ring. We’ll tell you honestly whether ads make sense — and with what budget to start.
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02
Plan and page
Keywords, ads, tracking and — if needed — a landing page. Price and scope in writing before we start.
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03
Launch
Campaigns go live and conversions are counted. Every week we tune keywords, ads and bids.
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04
Report and growth
Every month: an email with the real numbers and a plan for the next. Budget moves to whatever brings calls.
FAQ
Before we launch your ads.
How big should the ad budget be?
It depends on your industry, your area and the competition. On the free call we give you a realistic starting budget — before you’ve spent a cent. The budget is yours, and you pay it directly to Google, not to us.
Is the budget included in the €300 a month?
No. €300/month is the management: keywords, ads, negative keywords, weekly tuning and a monthly report. The budget is paid directly to Google, and you see every cent of it.
Do you guarantee a number of customers?
No — and nobody honest can. What we guarantee is that every call and enquiry is counted, and that every month you know the real numbers.
When will I see the first results?
Data comes in from day one of the campaign. The first weeks are for cleaning up — every week we cut the keywords and ads that don’t perform and push the ones that do.
Do you run Facebook and Instagram ads?
Yes. Meta ads are priced on quote — after the free 30-minute call, once we know what you sell, to whom and with what content.
Do I need a new website to advertise?
Not necessarily. If your page sells, we point the ads at it. If it doesn’t, we build a landing page for exactly that offer. The price is in the quote, in writing, before we start.
Who owns the ad account?
You do. You pay the budget directly to Google, we work in the account with the access you give us — and you can switch that off at any time.
Do I need a cookie banner?
If you measure your ads — yes. We set up a banner with a real choice and Google Consent Mode v2, so the data is both accurate and lawful.
Can you advertise in my market?
Yes. We take on UK, US and EU clients and work in English, and every campaign targets exactly the area and hours where you sell. Your London morning is our morning; New York wakes up to finished work.
Next step
Let’s get your phone ringing.
Leave your name and number — the founder gets back to you within one business day to set up a free 30-minute call about your advertising. You’ll hear honestly whether it’s worth it — and what budget to start with.
- Phone
- Emailhello@silkern.com
- Right now
Received
Thank you — your enquiry is with us.
The founder will get back to you within one business day. In a hurry? +359 886 754 314.
Facebook and Instagram
Where people aren’t searching yet.
Google catches demand. Facebook and Instagram create it — they show you to people nearby who don’t yet know they need you, and remind the ones who’ve already looked at your site.
Meta ads are priced on quote — after the free call, once we know what you sell, to whom and with what content.
Audiences by area and interest
People around you who look like your customers — not random likes.
A nudge for past visitors
They came, looked around, didn’t call. The ad reminds them — with exactly what they looked at.
Ads and content with one goal
Image, copy and offer tied to the same action: a call, an enquiry or an order.
Measured in customers, not likes
We track the enquiries and orders that come from social — the same standard as on Google.