ToyTown is live · HomeKraft is in build
From your first order to 20,000 products.
We build online stores from scratch — all the way up to commerce platforms like ToyTown: products that arrive on their own from your suppliers, a catalog sorted by AI, and shipping labels straight from the admin. Less manual work, more orders — and the store is entirely yours.
Working catalogs
Numbers from real stores.
Not promises from a pitch deck — the catalogs on our platform today: ToyTown, live since October 22, 2026, and HomeKraft, in build on the same engine.
Pricing
Scoped to your catalog. Fixed in writing.
A focused boutique and a 20,000-product catalog are different machines, so no store is priced off a menu. One 30-minute call, then a fixed quote in writing — and that’s the number on the invoice.
Online store
For brands moving off a rented platform — or out of the DMs — into a store of their own.
Fixed quote
After a free 30-minute call, in writing
- Designed for your brand — no theme, no template
- Catalog, search, cart and checkout
- Payments and delivery set up for your market
- Phone-first, fast on every page
- Legal pages ready for your company details
- 30 days of care included
Commerce platform
For the big catalog: thousands of products, several suppliers, more than one warehouse.
from€12,000
Director’s Cut range · expect €12,000–20,000
- Imports from supplier feeds — automatic, on a schedule
- Your own admin: orders, statuses, labels, bulk actions
- A catalog sorted and translated with AI
- Full-catalog search, filters, favorites, customer accounts
- Marketing: discount codes, loyalty points, campaigns, automatic emails
- Migration of customers, orders and old URLs
Design Sprint
Want to see your storefront moving before you commit to the build?
€900once
Credited in full if the project goes ahead
- Strategy call with the person who builds
- Content and structure audit
- A working, animated hero concept for your storefront
- You decide on the full build afterwards
Not sure what you need? Tell us what you sell, how many products you have and how you deliver — on the free 30-minute call we’ll tell you honestly what’s worth building.
Book a callIn every store
Everything a store needs to actually sell.
Even the smallest store we build is a real store — delivery, payments, legal pages and your own domain. Not a page with a “message us” button.
Delivery, wired in
Couriers connected to checkout, with the shipping cost calculated before the customer orders. On ToyTown, Speedy shipping labels come straight out of the admin.
Payments your customers trust
The ways your market prefers to pay, set up properly. We connect your accounts with the payment provider and the couriers, and test every path.
Built phone-first
Designed for the small screen: a visible cart, fast search and checkout in a few taps — where your customers actually shop.
The legal pages
Templates for terms, 14-day returns, privacy and cookies, built with EU consumer rules in mind — you fill in your company details.
Search that finds
Full-catalog search, filters and favorites, so customers land on the right product instead of a dead end.
Your domain, your code
The domain is in your name from day one. Code, products and customers are yours — no lock-in, no platform tax.
Flagship · live since 22 Oct 2026
ToyTown: 20,000+ toys in a store of its own.
An old rented platform, replaced by a new store built from scratch. Products arrive on their own from 6 supplier feeds, AI files them into ToyTown’s own category system, and orders ship with Speedy straight from the admin.
- Shop by age — from 0–1 to 12+ years, plus a gift finder
- Fast search across the whole catalog, favorites and customer accounts
- Speedy from the admin — shipping labels without switching tools; delivery in 1–2 business days
- History migrated — old customers and orders live on in the new store
- Industry
- Toys — online store and playgrounds for businesses
- Scope
- Store, admin panel, supplier imports, AI catalog, Speedy
- Tech
- React 19 + Vite with server rendering, own Node server, SQLite full-text search
- Status
- Live since 22 Oct 2026 · toytown.bg ↗
The engine behind a big store
A catalog that fills itself.
With thousands of products, manual data entry is the most expensive job in the store. So we remove it: products come from your suppliers, AI sorts and translates them, and your team gets on with selling.
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01
Supplier feeds
We connect your suppliers’ feeds. ToyTown runs on 6; HomeKraft on 4, plus its old site.
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02
Scheduled imports
Products arrive automatically, on a schedule — no copying from supplier sites, no typing by hand.
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03
AI sorts and translates
Thousands of products, filed into your own categories. ToyTown: 11 departments and 60 subcategories. HomeKraft: 8,000+ translations.
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04
The storefront sells
Full-catalog search, filters, shopping by age or by color and material — customers reach the exact product.
The admin panel
The whole store — from one screen.
Our platform admin is built for the people who process orders every day. This is ToyTown’s panel — and HomeKraft gets it ready-made.
- Orders — statuses, Speedy shipping labels straight from the order and bulk actions on many orders at once
- Products like a spreadsheet — edit right in the table, stock imports, categories and promotions
- Marketing — discount codes, a prize wheel, loyalty points, campaigns and automatic emails
- Customers and sales — customers and their orders in your own database, reports on what sells and what sits
- Imports — what came in from which supplier and when, without asking a developer
Next up · in build since 24 Oct
HomeKraft: the second store on the same platform.
Same owner, new category: furniture and everything for home and garden. HomeKraft runs on the ToyTown platform — same admin, imports, checkout and couriers — with an entirely new storefront in the cobalt blue of its logo.
- 10,000+ products in 17 departments — from 4 suppliers and the old site
- 8,000+ products translated with AI from English into Bulgarian
- ~110 subcategories with color and material filters
- Variants in one card — color dots instead of ten separate products
- Buy on installments with UniCredit Consumer Financing — integration in progress
- Speedy shipments split by supplier warehouse
- 6,600+ redirects from the old addresses, so Google rankings survive
The honest comparison
Own your store. Don’t rent it.
A rented platform and selling through DMs are a fine start — until the manual work and the subscriptions start eating your margin.
The road
From the first call to the first order.
Free call
30 minutes: what you sell, how many products, how you deliver. Honest — including when a simpler setup would do.
Fixed proposal
Price and timeline in writing, before we start. No commitment until you say yes.
Products and build
Send a spreadsheet and photos — or we connect your suppliers. You watch the store grow on a live staging URL from the first days.
Launch
Domain, hosting, payments and couriers — set up and tested. 30 days of care after launch are included.
We reply within one business day. Working in English, on your clock: your London morning is our morning; New York wakes up to finished work.
FAQ
Before you ask.
Can’t find the answer? Ask — it replies instantly, and the founder within one business day.
How much does an online store cost?
Every store gets a fixed quote in writing after a free 30-minute call — the price depends on your catalog, suppliers, payments, delivery and languages. Full commerce platforms like ToyTown sit in the Director’s Cut range: from €12,000, typically €12,000–20,000. The number you sign is the number on the invoice.
How long does it take?
It depends on the catalog, the suppliers and the integrations, so we fix the timeline in your proposal before we start. For reference, a Director’s Cut build typically runs 8–12 weeks. You watch the store take shape on a live staging URL from the first days.
What do I need to prepare?
A spreadsheet of your products (name, price, description) and photos — or access to your suppliers’ feeds — plus your company details for the legal pages and accounts with your couriers and payment provider. We do the connecting and help with anything that’s missing.
Can I start small and grow?
Yes — that’s how it’s designed. Start with a focused store and add to it when orders pick up: more products, supplier imports, more payment and delivery options, marketing tools. The store grows with you without being rebuilt.
What do the online-selling rules require?
Consumer protection online keeps getting stricter: a clear total price including delivery, full details about the seller, a 14-day right of withdrawal and an easy way to cancel an order online. We build the store with these requirements in mind and give you templates for the legal pages. Have a lawyer review the texts for your business — we don’t give legal advice.
I sell on another platform. Will I lose customers and Google?
Not if the move is done properly. For ToyTown we migrated the old customers and orders into the new store. For HomeKraft we prepared more than 6,600 redirects from the old addresses so its Google rankings survive.
Can I add products myself?
Yes. You add and edit products in your admin — on our platforms, right in a spreadsheet-style table — or they arrive on their own from your suppliers’ feeds.
Can the store sell in more than one language?
Yes. Multilingual content, managed from one admin, is part of the Director’s Cut range. And when a catalog needs translating at scale, AI does the heavy lifting — HomeKraft has 8,000+ products translated that way.
What does care cover?
The first 30 days after launch are included. After that, Standard care is €190/month — managed hosting, backups, monitoring, updates and up to two hours of changes. Priority is €390/month: five hours, a quarterly motion refresh, first in line. No lock-in.
Who owns the store?
You do — entirely. The code, the domain, the products and the customers. Care is optional, with no lock-in: if you ever stop, you take everything with you.
Next step
Let’s open your store.
Leave your name and phone — the founder calls you within one business day for a free 30-minute consultation. Tell us what you sell, and you’ll get a fixed quote in writing. No obligation, no sales team.
- Phone
- Emailhello@silkern.com
- Now
Received
Thank you — your enquiry is with us.
The founder will call you within one business day. In a hurry? +359 886 754 314.