Luxury real estate · Sofia
AVA PRIME & PARTNERS. A luxury storefront run by the agency itself.
A boutique agency at the luxury end of Sofia’s property market. Sixteen pages that live up to the properties — and a panel the agency uses every day to manage its own listings.
- Client / industry
- AVA PRIME & PARTNERS — boutique real-estate agency, Sofia
- Scope
- Design, 16-page site, property search, property pages, listings panel
- Stack
- Custom panel · dynamic listings · GSAP animation
- Status
- Live — avaprimepartners.com ↗
The brief
At the top of the market, the website is the first viewing.
A buyer of an expensive property opens the website first — and decides right there whether the agency matches their budget. A template site with blurry photos loses trust before the first call.
AVA PRIME wanted a storefront that speaks the language of its properties — discreet, curated, tasteful. And something even more important: freedom. New property, new price, property sold — every change should reach the site straight from the office, with no middleman.
- Impression — a luxury look from the very first frame.
- Discovery — from “I want” to “this one” without wandering.
- Independence — the listings are managed by the agency.
The search
Three filters. The right property.
Neighborhood, type and budget — and buyers see only what they’re looking for. Sort by recommended, price or size. Sold properties stay visible — as proof that the agency sells.
- Six property types — apartment, penthouse, house or villa, investment, retail, land.
- Four sort orders — recommended, price ascending, price descending, size.
- Search from the first screen — the filters sit right on top of the cathedral shot.
- Off-market — an invitation to enquire discreetly about properties that are never published.
The solution
Sixteen pages. One story.
From the first frame to the viewing request — every page brings a buyer or a seller one step closer to a conversation with the agency.
A page for every property
Gallery, size, rooms, bathrooms and price at a glance. “Book a viewing”, “Call now” and “Share” — one click each.
Neighborhood profiles
Character, price level per square meter, the typical property and the typical buyer — with a link to the listings in the area.
“Sell your property”
A dedicated page for owners: three steps to a realistic price, and a free valuation request with type, neighborhood, size and rooms.
Market analyses
Market analysis, investment and practical advice — every article on its own page. Expertise you can see.
The services
Sales, purchases, property management and investment advisory — each with a clear value for the client.
FAQ, About, Contact
Frequently asked questions, an introduction to the agency and contact with a map. Every form with a privacy consent checkbox.
The panel
The agency publishes. The site updates.
Behind the site sits a panel where AVA PRIME adds properties, updates their details and marks the sold ones — on its own. No emails to a developer, no waiting: the change reaches the site immediately.
The panel isn’t a demo. The agency works with it every single day.
-
01
A listing in the panel
Photos, price, neighborhood and details — entered from the agency’s office.
-
02
A page on the site
The property gets its own page and joins the search and the similar-properties list.
-
03
The buyer finds it
By neighborhood, type and budget — from the homepage or the catalog.
-
04
A viewing request
Name, phone and a convenient time — straight from the property page.
Under the hood
Luxury in front. Logic behind.
A dark palette, serif typography and measured motion — because at this end of the market, the impression is part of the price. Behind it: listings that come from the panel, and pages that assemble themselves.
- The search works on both the homepage and the catalog — with a “Clear” button for a fresh start.
- On a phone, the search folds into a handy card under the thumb.
- Picking a neighborhood on the neighborhoods page opens the catalog already filtered.
- The code and content belong to the agency — no platform subscription.
Dynamic listings
One template, countless properties — every listing from the panel gets a page of its own.
One visual system
A dark palette, serif headlines and gold — the same language on all 16 pages.
GSAP motion
Smooth transitions and scroll reveals — luxury lives in the details.
Privacy
Consent in every form, a privacy policy and terms of use.
The screens
Take a closer look.
Real screens from the live site — exactly what buyers and sellers see.
The result
What the agency got.
Ready from day one
- A storefront on the level of the properties — dark luxury and serif typography.
- Freedom — the listings are managed from the office, every day.
- A search that leads the buyer to the right property.
- A page for every property with a quick way to book a viewing.
- Neighborhood profiles that answer the question “where”.
- A page for sellers with a free valuation request.
- Analyses that show expertise instead of promising it.
- Forms with consent, a privacy policy and terms of use.
- A mobile version with the search right under the thumb.
- Code and content — entirely the agency’s.
Beshamel
A trilingual site for a restaurant chain, plus its own online-ordering system with no platform commissions — orders reach the kitchen every day.
Your turn
Want the same for your business?
A free 30-minute call, a fixed fee in writing before we start, and a live staging link from the first days. Sites with an admin of their own start at The Director’s Cut, from €12,000; larger systems get a fixed quote after the call.