Online store · furniture, home & garden
HomeKraft: 10,000+ products for home and garden.
The second big store from ToyTown’s owner — built on a platform that’s already proven, with an all-new storefront. More than 8,000 products translated from English with AI, and 6,600+ old addresses redirected to their new pages.
- Client / industry
- HomeKraft — furniture and everything for home and garden
- Scope
- New storefront, imports from 4 suppliers and the old site, AI translation, installments, redirects
- Stack
- React 19 + Vite with server-side rendering, GSAP, Node, SQLite — the ToyTown platform
- Status
- In build since October 24, 2026 — the storefront hasn’t launched yet
The brief
A new store, without losing the old one.
HomeKraft sells furniture and everything for home and garden — and shares an owner with ToyTown. Their old site had to go, but without losing the visitors Google still sends to its old addresses.
The catalog comes from four suppliers and the old site. Thousands of products arrive in English only, the same model shows up in several colors as separate products, and shipments leave from different warehouses.
- 01
A catalog in English
Thousands of names and descriptions a Bulgarian shopper simply wouldn’t read.
- 02
Variants everywhere
One model in five colors shouldn’t be five separate cards in the catalog.
- 03
Google rankings
The old addresses bring in visits. They mustn’t lead to an error page.
- 04
Big-ticket purchases
Furniture calls for buying on installments — and delivery that respects multiple warehouses.
The solution
One platform. Two storefronts.
Why build twice what already works? HomeKraft stands on ToyTown’s engine — and gets everything new exactly where the customer sees it.
The engine — already proven
- The same admin: orders, products, Excel-like table editing, stock
- Scheduled imports from the suppliers
- Checkout, customer accounts and favorites
- Speedy shipping labels created from the order
- Marketing: codes, prize wheel, points, campaigns, automatic emails
Everything the customer sees
- A storefront in the cobalt blue of the logo, with numbered, blueprint-style sections
- 17 departments in three groups and around 110 subcategories
- Filters by color and material
- Variants grouped in one card with color dots
- Buy on installments with UniCredit — integration in progress
What the owner gains: the second store doesn’t start from zero, and every improvement to the platform reaches both. One body of knowledge, one admin, two businesses.
The storefront
A store laid out like a good blueprint.
Thousands of pieces of furniture — and customers still get to theirs fast: by room, by color, by material.
Blueprint design
Cobalt blue from the logo and numbered sections — 01 Living room, 02 Bedroom, 03 Garden.
17 departments in three groups
For the home, Garden & yard, More — the whole map of the store on a single page.
Color and material filters
Around 110 subcategories, with filters that match the way people actually choose furniture.
Variants in one card
One model, several colors — a single card with color dots instead of scattered products.
Search the whole catalog
The search bar always sits on top — and tells you how many products you’re searching.
Favorites and account
For purchases people think over: customers save what they like and come back to it.
The store map
17 departments. One page.
Every department and every subcategory in one place. The customer picks a room or a type of furniture and carries straight on to the products.
- For the home — Living room, Dining room, Bedroom, Hallway, Office, Bathroom, Kids’ room
- Garden & yard — Garden, Sheds, Pools, Playgrounds
- More — Decor, Christmas, Pets, Sport, Appliances, For business
On the phone
The same order — in your pocket.
The big headline, the search bar and the numbered sections all hold up on the small screen.
- Search the whole catalog from the very first screen
- The catalog button right under the thumb
- Sections numbered like a blueprint
AI translation
8,000+ products. Translated with AI.
The supplier sends the catalog in English. HomeKraft’s customers read it in Bulgarian — with no manual translation, product by product.
Translates the whole catalog
More than 8,000 products went from English to Bulgarian — with no manual translation, one product at a time.
Customers read their own language
Furniture is chosen with care. That’s why the catalog is in Bulgarian — the language the customer makes the decision in.
A catalog ready to sell
Translated products sit in the storefront’s 17 departments — with names and descriptions the customer understands.
A platform already running AI
At ToyTown, the same platform uses AI to sort thousands of products into the store’s categories.
Under the hood
The platform is proven. The details are new.
Furniture isn’t toys: bigger sums, bulkier parcels, more warehouses. So on top of the shared platform sit solutions built for HomeKraft alone.
- 6,600+ redirects — every old address leads to its new page, so the Google rankings survive the move.
- Speedy, split by warehouse — an order from several suppliers ships as parcels from each supplier’s own warehouse.
- Buy on installments — UniCredit Consumer Financing; integration in progress.
- 4 suppliers + the old site — one catalog, one admin.
- React 19 + Vite with server-side rendering — fast loads and content Google can see.
- Shared code with ToyTown — every improvement to the platform reaches both stores.
By the numbers
The numbers on the new storefront.
Where we are
In build, step by step.
This page shows screens from the new storefront. A link to the live store will follow as soon as HomeKraft launches.
-
01
October 22, 2026 · ToyTown goes live
The platform goes into real work — with orders, imports and couriers.
-
02
October 24, 2026 · HomeKraft starts
A new storefront, a catalog from four suppliers and the old site, AI translation.
-
03
Now · Installments and details
The UniCredit Consumer Financing integration is in progress.
-
04
Next · Launch
The new store replaces the old one, and 6,600+ old addresses lead to the new pages.
What the client gets
A second store, without a second start from zero.
- A new storefront with character — cobalt from the logo and blueprint-style sections.
- A catalog in Bulgarian — more than 8,000 products translated with AI.
- 10,000+ products in 17 departments with color and material filters.
- Variants in one card instead of scattered products.
- Buy on installments with UniCredit — integration in progress.
- Shipments by warehouse with Speedy — each from its own supplier’s warehouse.
- 6,600+ redirects from the old addresses — so Google rankings survive the move.
- One admin and shared code with ToyTown — one body of knowledge for two businesses.
Valerie Comfort Group
Construction, renovation and cleaning under one brand — with a scroll film made from real photos of their own projects.
Your move
Want the same for your business?
Online stores get a fixed quote in writing after a 30-minute call — a large store with imports, AI and its own admin sits in the Director’s Cut range, from €12,000. The call is free, and you’ll hear back within one business day.